---

Please feel free to download and view my recent final year academic work. It's pretty heavy going but if it of interest or use to you, please Email me with any comments you may have, thanks. Click the titles to view, DMOT is in .zip compression - winzip will open it

Developments in Management Thinking

This piece of work takes the form of a literature review to explore the complexity theory used in organisations today and it's impact upon transformative change in the organisation through self organisation and emergence - awaiting mark

added on: 21st March 2004
top

Contemporary Issues In Marketing

A study into how an organisation uses the marketing mix to satisfy the consumer of today through its seven facets. This piece also argues the application of the service 7P's to all organisations in terms of internal marketing

added on: 21st March 2004 - 1st class honours
top

Corporate Strategy

This is a thorough analysis of the environmental and internal factors influencing the creation and running of Airbus Military including the drivers of change and attractiveness of market

added on: 21st March 2004 - 1st class honours
top

Direct and Electronic Marketing

Using a fictitious case study, this explores the planning, implementation and control of a marketing strategy within a local market focusing specifically on the direct and electronic means with which to grow the organisation

added on: 21st March 2004 - 1st class honours
top

Global Strategic Marketing

Concentrating on an organisation with which I am familiar, this study reveals the main objectives and facets for strategic marketing management in its current and immenent global environment

added on: 21st March 2004 - Upper second class honours
top